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Both large and small media outlets have extensively covered the fantasy phenomenon in recent years. Here are some articles which highlight the power of fantasy sports:

Media companies make real $ from fantasy football (CNNMoney.com)
Fantasy Football 2.0 (Business Week Online)
Real-world advances alter fantasy sports (Chicago Tribune)
Fantasy football leagues score big with fans (CNET.com)
Fantasy Sports Bring Real Opportunities (American Marketing Association)

RotoNation, a member of the Fantasy Players Network, also provides a unique perspective on the fantasy sports industry. Learn more at Rotonation.com.