Fourth Acquisition in Ten Months;
FSV’s FantasyPlayers.com Network Now Includes 70+ Owned and Affiliated Sites
NEW YORK, September 10, 2007 – Fantasy Sports Ventures (FSV), the parent company of the FantasyPlayers.com Network, has acquired the premier fantasy football content site, TheHuddle.com, it was announced today by Fantasy Sports Ventures CEO Chris Russo.
The Huddle.com, launched in 1997 by fantasy experts David Dorey and Whitney Walters, is one of the most well-respected and successful football content sites on the Web. It was twice honored by the Fantasy Sports Trade Association in 2006 and was named the #1 fantasy football site by the Annual Internet Sports Awards five times.
“The Huddle.com provides users of our Network with unparalleled fantasy coverage and analysis,” said FSV CEO Chris Russo (who is the former Senior VP of New Media at the NFL). “The addition of this leading site enables us to better serve the 10 million fantasy football players in the U.S. while also providing our marketing partners with a high quality advertising environment.”
This marks FSV’s fourth site acquisition in the past ten months; other acquired properties include KFFL.com (fantasy football and baseball), Hoopsworld.com (pro basketball news and features) and RotoNation.com (fantasy sports industry news). FSV also owns and operates FantasyPlayers.com (portal site for the FantasyPlayers.com network) and Freefantasy.com (guide to best free fantasy content on the web).
In addition to wholly-owned properties, the FantasyPlayers.com Network includes more than 70 affiliated fantasy sports sites. In August, the Network delivered approximately 3 million unique users. Selected affiliates include Fantasyguru.com, MVN.com, Profootballinjuries.com, Profantasysports.com, and Thehockeynews.com. These affiliate sites provide high-quality fantasy news, information, analysis and game products across all major sports. As a part of the Network, affiliates receive a range of benefits, such as research, content, promotion, and monetization services. The primary goal of the Network is to provide affiliate sites with new revenue opportunities while enabling advertisers to reach the avid fantasy user through high impact marketing programs.
Said The Huddle.com founder David Dorey, “As one of the original fantasy content providers on the Internet, The Huddle is excited to become a part of the growing FSV family as we expand into all facets of the fantasy sports marketplace. Not only can our alliance help grow and expand our site, we can also be a part of ensuring the Internet continues to best serve the interests of all fantasy sports fans.”
Whitney Walters, The Huddle.com co-founder added, “After being a part of the meteoric growth of fantasy sports on the Internet over the last decade, joining forces with FSV ensures the future growth, viability and success of The Huddle in our quest to provide the very best in fantasy football content and analysis. We couldn’t be happier about becoming part of the FSV team.”
The Sacramento office of Vercor acted as financial advisor for TheHuddle.com, facilitating the transaction.
About Fantasy Sports Ventures (FSV):
Fantasy Sports Ventures is an integrated marketing and media company with two key business units: FSV Advisors, the firm’s consulting practice leveraging the principals’ decades of collective experience in professional sports, new media and technology; and Fantasy Players Network, a dynamic portal featuring 70+ leading fantasy sports websites. FSV assists marketers and agencies in maximizing their sports media investments by creating unique, customized and contextual sponsorship opportunities.
TheHuddle.com is the premier fantasy football source on the Web. Online since 1997, the site has won numerous awards including being voted the #1 Fantasy Football Web Site for five years in a row. You can visit the site at www.thehuddle.com.
Contact: Rick McCabe