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Because fantasy sports combines three of the most powerful applications on the web: community, sports, and games.
As a result fantasy sports delivers a large, rapidly growing and highly engaged audience in a coveted demographic segment.
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Large, Rapidly Growing Audience
- Estimated 15 million fantasy players in U.S.
- Fantasy football #1 at 10-11 million; fantasy baseball #2 at 3-4 million
- Growth rate of 20% over past several years
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Highly Engaged Community
- Plays 2.1 fantasy teams
- Spends 5.2 hours per week online managing fantasy team
- Visits "host" game site 7 times per week; visits fantasy content sites 5 times per week
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Ideal Demographic for Marketers
- Male 18-49 year old demographic
- Above average income and education
- Frequent web site user
*Statistics provided by Fantasy Sports Trade Association and an October 2005 Copernicus Marketing Consulting study
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